In today’s competitive marketplace, finding ways to automate your work and deliver better results is more important than ever. One of the most important marketing skills is finding the right tool to help you do just that. There are a number of different tools available, and the right one for you will depend on your specific needs and goals.
With so many options on the market, it can be hard to know which one is right for you. That’s why we’ve done the legwork for you and put together a list of the top 7 social media marketing tools & social media post scheduling tools for 2022, along with their pros and cons. Read on to find the perfect app for your needs.
1. Hootsuite (Free/$19 per month for Pro)
Hootsuite is a social media management tool that allows users to monitor and post updates to multiple social media accounts at the same time. One of the things that set Hootsuite apart from other similar tools is its ability to track user engagement. This means that users can see how many people have seen their post and how many people have interacted with it.
Additionally, Hootsuite provides users with detailed analytics about their social media activity. This information can be used to improve future strategies and ensure that the right people are seeing your content. Overall, Hootsuite is a powerful tool that can help you maximize your social media impact.
Pros:
- User-friendly interface
- Affordably priced
- It can be used for managing multiple social media accounts
- It offers a wide range of features
Cons:
- Some users find the interface to be too cluttered
- It does not offer as many integrations as some other apps
2. Later (Free/$18 per month for Business)
Later is a tool that allows you to visually plan and schedule your posts for social media platforms like Instagram, Facebook, Tiktok, and Twitter. This can be a huge time-saver if you’re used to manually creating and posting your content.
Later also provides some helpful analytics so you can see how your content is performing and make necessary adjustments to improve your results.
Pros:
- User-friendly interface
- Visualized content schedule
- Link in bio function
- Detailed social analytics
Cons:
- Sometimes the app is a bit buggy
- Need to re-connect the social account to Later one awhile
3. Buffer (Free/$15 per month for Business)
Buffer is a social media management tool that helps users publish and schedule content across multiple social media platforms. What sets Buffer apart from other tools is its ability to provide users with insights and analytics about their social media activity.
Buffer also offers a suite of tools to help users measure their social media performance, including a social media listening tool and an influencer marketing tool. In addition, Buffer integrates with a number of third-party applications, making it easy to manage all of your social media activity in one place. Buffer is an ideal tool for businesses and individuals who want to understand better and measure their social media activity.
Pros:
- User-friendly interface
- Affordably priced
- It can be used for managing multiple social media accounts
- 3-party app integrations
Cons:
- Some users find the interface to be too cluttered
- Failed posts sometimes
4. CoSchedule (Free/$29 per month for Business)
CoSchedule is an all-in-one solution for managing your editorial calendar and social media accounts. With CoSchedule, you can create and publish content, schedule posts, track who’s talking about your brand, measure your performance over time, and much more.
Pros:
- User-friendly interface
- Offers a wide range of features
- Integrates with a variety of third-party apps
Cons:
- Some users find the interface to be too cluttered
- A feature that is sorely missed is the ability to upload files and schedule items in bulk
5. Sendible ($29 per month for Business)
Sendible is a media marketing app that helps businesses to post content across multiple social media platforms, track engagement metrics, and collaborate with team members.
The app is available on both desktop and mobile devices and offers a free trial for new users
Pros:
- Cross-platform posting
- Engagement tracking
- Team collaboration
Cons:
- Limited platform support
- Manual posting
- Limited free trial
6. Sprout Social ($99-$149 per user per month)
If you’re looking for an all-in-one solution for managing your social media accounts, Sprout Social is a great option. With Sprout Social, you can create and publish content, track who’s talking about your brand, and measure your performance over time. The app also offers a wide range of features for businesses of all sizes.
Pros:
- User-friendly interface
- It offers a wide range of features
- Integrates with a variety of third-party apps
Cons:
- A limited number of social networks
- The platform does not integrate with Pinterest
- On the pricier side
7. Tailwind
Tailwind is a social media marketing app that promises to help businesses grow their online presence and reach more customers. Here’s a detailed look at the pros and cons of using Tailwind for your business.
Pros:
- Allows you to schedule posts in advance
- It has a built-in analytics tool
- Integrates with other popular platforms like Hootsuite
- It offers a free trial, so you can try it before you buy
Cons:
- The monthly price can be expensive for small businesses or startups
- The interface can be confusing to navigate at first
- You need to be very organized and disciplined to get the most out of the app
